Business Success Tools

A New Twist on Marketing Communications

A New Twist on Marketing Communications

“The most valuable commodity I know of is information.” –       Gordon Gekko (Wall Street) It never fails. Just when you think you have all the answers, someone changes all the questions. For years, business owners were advised to consider the “Four Ps” when putting together their marketing […]

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Best Practices in Business Plan Writing

Best Practices in Business Plan Writing

Here’s the key to writing a good business plan: Think of your business plan as a key to the long-term growth and success of your company, and not only as a short-term sales tool for raising capital. If you remember that, you’ll naturally cover all the bases, […]

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It’s a Legal System, not a Justice System: When to Settle a Small Business Lawsuit

It’s a Legal System, not a Justice System: When to Settle a Small Business Lawsuit

Some 15 million lawsuits were filed in the U.S. during 2011, which works out to a new lawsuit every two seconds, or one for every 12 adults. Americans are fairly litigious people, but that’s still a lot of legal activity. And unfortunately, small business owners are among […]

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Don’t be a “Stat”: Tips to Avoid Business Failure

Don’t be a “Stat”: Tips to Avoid Business Failure

Forget the upside for a moment. Here’s the best advice you’ll get all week: Always know the possible downside. Yes, know and understand the downside and its ramifications, and then determine if you can live with them. That goes for betting at the track, investing in the […]

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Playing to Win: How Strategy Really Works

Playing to Win: How Strategy Really Works

Truth be told, books focusing on business strategy often disappoint, and that can usually be traced to the perspective brought to the project by the authors. Sometimes the steps or processes recommended for developing a strategic plan are difficult to apply to smaller, growing companies. In these […]

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Blurred Lines: Leadership versus Management

Blurred Lines: Leadership versus Management

“Do you want to sell sugar water for the rest of your life or come with me and change the world?” – Steve Jobs to PepsiCo CEO John Sculley Are you a leader or a manager? Is it possible to be both? In the age of Jobs, […]

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Creative Ways to Grow Your Business: Family Involvement

Creative Ways to Grow Your Business: Family Involvement

After three generations of listening to “Cat’s in the Cradle,” stories of the over-worked, over-tired business owner, who grows his company but in the process ignores his family, are hopefully less common.   Today, hopefully even most borderline workaholics have a better sense of perspective in terms […]

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Your Trade Group: Making it Worth the Time, Money and Effort

Your Trade Group: Making it Worth the Time, Money and Effort

A trade or industry group can provide your company with important information, valuable contacts, and the sense of support or community that comes with knowing there are others out there facing the same challenges and issues as you. But industry trade groups can be expensive in terms […]

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Four Keys to Better Supplier Relations

Four Keys to Better Supplier Relations

The customer is king, of course. That’s because nothing good happens for your company unless and until a sale is made. And that’s why most of the attention in this space directed at the buyer/seller relationship has focused on your role as a seller.   But consider […]

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Everything I Need to Know about Business I Learned from Rock and Roll

Everything I Need to Know about Business I Learned from Rock and Roll

With an open mind and a couple dozen listens, you can learn a lot from the likes of Warren Zevon or Bob Dylan. But as it turns out, the lessons aren’t always in the lyrics. The business of rock and the actions of certain musicians can be […]

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