Sales and marketing

Short Term Marketing for Small Businesses

Short Term Marketing for Small Businesses

If you’ve spent any time at all on a golf course, you’re probably aware that as distance increases, accuracy tends to decrease. Sometimes dramatically. A shot that feels good coming off the tee can hook or slice as it moves farther away, leaving it way to the […]

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Using Tech to Tell Your Company’s Story

Using Tech to Tell Your Company’s Story

Modern attention spans being as short as they are, the art of storytelling probably isn’t as quite as good as it once was. But that can actually work to your company’s advantage. With tons of mediocre descriptions out there, it might not take much to set your […]

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Entrepreneur Ideas: A Guide to Writing Business Proposals More Effectively

Entrepreneur Ideas: A Guide to Writing Business Proposals More Effectively

So far, so good. You’ve been asked to submit a proposal to a potential client. Congratulations. Getting invited to the party is half the battle. If nothing else, at least you know your company and its products or services are good enough to warrant additional consideration. But, […]

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An Introvert’s Guide to Networking Events

An Introvert’s Guide to Networking Events

Hello, My Name Is… If attaching a name tag to your lapel in preparation for your next networking function makes you uncomfortable, you’re not alone. Especially if you’re more introverted by nature, the thought of spending a couple hours around people you don’t know – but probably […]

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Three Questions for Your Marketing Team

Three Questions for Your Marketing Team

Your company’s marketing efforts should determine what customers want, lead to the creation of services or products that meet their needs, and ultimately result in a rewarding relationship for both you and the client. That’s not as hard as it sounds. As is often the case, just […]

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Creative Ways to Grow Your Business: A Short-Term Business Growth Strategy for Long-Term Success

Creative Ways to Grow Your Business: A Short-Term Business Growth Strategy for Long-Term Success

After the initial pains of a business start-up, sales growth, at least in percentage terms, can come fairly easily. That’s because the starting point is usually so low. Second year sales of $200,000, as just one example, would represent a 400% improvement over year-one sales of $50,000. […]

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Marketing Communications: Don’t Make these Mistakes!

Marketing Communications: Don’t Make these Mistakes!

Your customers and prospects have limited attention spans, which means getting your message them is always a challenge. You might spend weeks or even months fine-tuning what you need to say, and that translates to time, energy and resources you don’t spend on other business matters. Bottom […]

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Dealing with High a Maintenance Customer

Dealing with High a Maintenance Customer

“You’re the worst kind; you’re high maintenance but you think you’re low maintenance.” – Harry Burns (Billy Crystal), When Harry Met Sally Whether you call them high maintenance, overly-demanding, or just plain bad, certain customers have a way of forcing you to ask yourself if they’re worth […]

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Entrepreneur Ideas: Four Tips for Cracking a New Market

Entrepreneur Ideas: Four Tips for Cracking a New Market

The old joke goes something like this: A shoe company sends its chief financial officer and its vice president of sales to a tropical island to gauge the market’s sales potential. They were barely off the plane, when the CFO wrote to the home office, “There’s absolutely […]

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Entrepreneur Ideas: Your Guide to a Painless 2013 Business Marketing Plan

Entrepreneur Ideas: Your Guide to a Painless 2013 Business Marketing Plan

It is time to think about your strategic marketing plan for 2013.  No need to worry. You probably already have more than enough information to get started, and it does not need to take days or weeks. Follow this guide for pulling together a workable plan. Many […]

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