Short Term Marketing for Small Businesses

Short Term Marketing for Small Businesses

If you’ve spent any time at all on a golf course, you’re probably aware that as distance increases, accuracy tends to decrease. Sometimes dramatically. A shot that feels good coming off the tee can hook or slice as it moves farther away, leaving it way to the left or...
Using Tech to Tell Your Company’s Story

Using Tech to Tell Your Company’s Story

Modern attention spans being as short as they are, the art of storytelling probably isn’t as quite as good as it once was. But that can actually work to your company’s advantage. With tons of mediocre descriptions out there, it might not take much to set your business...
An Introvert’s Guide to Networking Events

An Introvert’s Guide to Networking Events

Hello, My Name Is… If attaching a name tag to your lapel in preparation for your next networking function makes you uncomfortable, you’re not alone. Especially if you’re more introverted by nature, the thought of spending a couple hours around people you don’t know –...
Three Questions for Your Marketing Team

Three Questions for Your Marketing Team

Your company’s marketing efforts should determine what customers want, lead to the creation of services or products that meet their needs, and ultimately result in a rewarding relationship for both you and the client. That’s not as hard as it sounds. As is often...
Dealing with High a Maintenance Customer

Dealing with High a Maintenance Customer

“You’re the worst kind; you’re high maintenance but you think you’re low maintenance.” – Harry Burns (Billy Crystal), When Harry Met Sally Whether you call them high maintenance, overly-demanding, or just plain bad, certain customers have a way...