Sales and marketing

Entrepreneur Ideas: Making Trade Show Marketing Work

Entrepreneur Ideas: Making Trade Show Marketing Work

One thing is for certain about trade shows. They are expensive. The costs of sending your people to a show or conference – including transportation, trade show booth and registration fees, entertainment, and related expenses – can easily run past $10,000. Is it worth it? It definitely […]

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Do Your Sales Tools Need a Makeover?

Do Your Sales Tools Need a Makeover?

You wouldn’t send a shortstop – certainly not a Gold Glove shortstop – out to the field with a worn out, inferior mitt and then expect all-star quality play. So don’t your salespeople deserve the same treatment when it comes to their tools of the trade? There […]

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Selling for Non-Salespeople

Selling for Non-Salespeople

Having trouble closing sales? A fresh approach and a few simple techniques can make a big difference in your results. Are salespeople born or are they made? Well, it’s obvious that some people have natural abilities that make them more at ease in a sales role. But […]

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Sales Reps and Overtime Pay

Sales Reps and Overtime Pay

Your company’s overtime pay policies are probably okay, at least for now. That’s because a recent Supreme Court decision says that current rules for overtime pay will stay in place. Overtime Pay The laws require most employers to pay overtime. The overtime premium is 50% of the […]

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Marketing budgets: how much should you spend on marketing for growth in business?

You’re probably very good – or even great – at what you do. There’s no doubt that you have the skills and ability to provide whatever services or products your company was established to deliver. Unfortunately, there’s also a high probability that your company might not reach […]

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Six Tips for Better Email Marketing

Six Tips for Better Email Marketing

Email marketing is not just for large companies with huge staffs full of marketing types. Even small, growing companies can benefit from the convenience and quick response times afforded by a well-planned email campaign. There are many opportunities for leveraging the Internet to promote your company. Social […]

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The Case for Sales Forecasting

The Case for Sales Forecasting

Nothing happens until a sale is made. – Thomas Watson Sr. Mr. Watson, the former CEO and chairman of IBM, was right, of course. So it would be nice to know when the sale will happen, meaning you can get past the “nothing” happening stage, and move […]

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Three Creative Ways to Grow Your Small Business

Three Creative Ways to Grow Your Small Business

With your larger competitors’ deep pockets, vast budgets and endless resources, it may seem next to impossible to not only compete, but to capture market share from these stalwarts. However, there are some simple and extremely creative ways to grow your small business. In fact, these approaches […]

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A growing trend towards using American products means that light manufacturers may need to boost cash flow management to take on new customers.

A growing trend towards using American products means that light manufacturers may need to boost cash flow management to take on new customers.

According to Manufacturing.net, manufacturers could be receiving increased amounts of business; after a series of high-profile recalls from countries such as China, even the recession isn’t stopping businesses from choosing to outsource to American companies. Linda Rigano, the executive director of strategic services for Thomas.Net, points out […]

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